The National Union of Teachers launched their School Cuts campaign in November 2016 to reveal the devastating effects of the Government’s school funding plans.
Three weeks out from polling day for the 2017 June General Election, the NUT wanted to capitalise on the moment and reach swing voters in marginal constituencies.
We developed an ambitious social advertising campaign to promote the interactive map showing the scale of school cuts in their constituency and where Parliamentary candidates stood on the issue.
By polling day we had reached 3,180,321 people across the country through targeted Facebook ads in target constituencies. Our explainer video was shared a total of 88,000 times and was viewed by more than 4.6M people.
A post election poll from Britain’s most accurate pollster, Survation, found 10.4% of voters changed their mind about who to vote for due to school funding policy, the equivalent of 871,000 people switching their vote.
To find out more about this campaign or how we can help you, contact us.
